>> Die etwas andere Art "Guerilla-Marketing"

Published by on 2008-08-02 05:35:29

When the hard rock band "BuckCherry" found out their latest single had leaked on BitTorrent, they didn't try to cover it up or take the file down. No, instead, they issued a press release. After a bit of research, TorrentFreak found out the track wasn't leaked by pirates, but by Josh Klemme, the manager of the band. In an attempt to cover their tracks, the press release was pulled, but it's still available through Reuters and Google's cache.

C+P von slashdot

Categorised as: Cute & Cuddly, DigitalContentCreation

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